about us

Refresh Partners is a boutique marketing agency focused on developing fresh online experiences using social media and innovative business models.

Founded in 2007 by two marketing and technology executives with over 25 years of combined experience, our expertise is in identifying essential success factors, business model strategy, executing and then analysing the results.

Using proven best-practices and only local talent, we ensure that your project or campaign is successful.

managing partners

Roy Pereira

Roy Pereira has over 17 years of operational experience in the security, networking equipment, and enterprise software industries. He has worked in Silicon Valley as well as in Canadian tech-centers of Ottawa and Toronto and has worked both in mid and large public companies (Cisco Systems [NASDAQ:CSCO], Certicom [TSX:CIC]), Bioscript [TSX:BYT]), as well as several startups (Merlin Systems, TimeStep, Snipe Networks).

For the last five years, he has led marketing departments as the VP of Marketing and Product Management. Throughout his marketing career, he has led many go-to-marketing, channel sales plans and startup funding rounds. He is also the author of several patents and IETF RFCs on network security from when he was an engineering architect.

His blog can be read at roypereira.com rss

Colin Smillie

Colin Smillie has extensive marketing experience gained at several leading Internet, web, wireless and security companies in Canada, the United States and Asia-Pacific.

In the past he worked with Trader Corporation, a Yellowpages Group company, as a Senior Brand Manager for their Real Estate and Employment verticals.  He was able to lead several cross-functionality initiatives including the new Urban Living magazine launch which was well received by both readers and advertisers in the Toronto downtown core.   He also worked as Product Manager for Trader Media Corporation on their Autotrader.ca site, one of the leading automotive sites in Canada. 

As Product Manager at Certicom he helped turn the failing movian security enterprise focused software line into a leading embedded security product that is available in a variety of Motorola, Research In Motion, Sony-Ericsson and PalmOS devices today.

His blog can be read at colin.smillie.ca rss

in the news

Key Points From FacebookCamp Toronto 5
Dave Fleet Feb 25, 2009
FacebookCamp Toronto Packs The House, But Can Facebook Connect The World?
Profectio Feb 25, 2009
FacebookCampToronto: Post-Mortem Report
Refresh Events ( no affiliation ) Feb 25, 2009
Friday Night Byte - Refresh Partners
Startup North Feb 20, 2009
Facebook Burns BK “Whopper Sacrifice”
Promo Magazine Jan 16, 2009
Burger King Cancels Facebook Ad Campaign
Wall Street Journal Jan 15, 2009
Facebook takes bite out of Whopper Sacrifice
Venture Beat Jan 14, 2009
Whopper Sacrifice Forced to Disable Behavior by Facebook (Updated)
Inside Facebook Jan 14, 2009
Crispin Porter and Refresh Partners Launch Whopper Sacrifice App for Burger King
Inside Facebook Jan 9, 2009
We-commerce
Internet Retailer May 4, 2008
Refresh Analytics launches for Facebook apps
Media in Canada May 2, 2008
FacebookCamp Toronto 5
Smartie's Colours for a Cause
VW Routan Babymaker3000
Adidas Originals