Roy will be demo’ing a new version of our Refresh Analytics tool tonight at DemoCampToronto18. It looks like a great line up and we’re excited to be included.  The Demo schedule is as follows:

1. Roy Pereira, Refresh Partners
   Refresh Analytics: Social Networking Engagement Metrics
2. Chris Gurney
   Blueprint Requirements Center
3. Ali Asaria, Well.ca
   Web -> Jabber Chat for your Site That’s better than Meebo and GTalk
4. Kosta Zabashta, Dr. Project, University of Toronto
   Integrating IRC With Software Development Portals

And the Ignite presentations are:

1. Jesse Brown, Bitstrips
   BITSTRIPS 1.2: why everyone should make comics
2. Jason Wieler
   The Mighty Icon
3. Michael Glenn, Zerofootprint
   Help cure my OCD
4. Dave Coleman, SpreedNews
   Spreed News: A Better Way of Reading your News on the Go
5. Jevon MacDonald, Firestoker/StartupNorth
   VC Rant
6. David George-Cosh, National Post
   How to engage the media aka Media 101

Hope to see you there…

FacebookCampToronto4 is on Tuesday July 8th at MaRS again. The schedule for the event is:

6:00 - Social/Mingling/Registration
6:30 - Intro - update from last FBCT (Roy/Colin/Andrew)
6:35 - You’ve developed an application. Now what? - by Rebecca Sawyer, Facebook 
7:10 - New Profile Page Design - by Andrew Cherwenka,  Trapeze with excepts from Facebook Developer Garage Palo Alto

Case Studies:
7:30 - Refresh Analytics  - Roy Pereira, Refresh Partners 
7:40 - Praize’n'raze  - Sebastien Provencher, Praized Media 
7:50 - MouseHunt  - Joel Auge, HitGrab
8:00 - Slangbook  - Daniel Cooper
8:15 - Wrap Up, Socialize…

We look forward to seeing you there.

We’ve moved our office to 174 Spadina Ave, Toronto, ON. We’re excited to be downtown and surrounded by other great companies. There’s some great restaurants in the area, feel free to drop by for lunch or a coffee.

Roy will be at Graphing Social Patterns East most of the week and part of the “Using App Analytics to Drive Distribution, Engagement, & Monetization” panel.

Graphic Social Patterns looks like a great event with Facebook, and all the major social networks in attendance and advertising networks like Buddy Media.

You can find Roy on Twitter.

We’ve launched our first product today, Refresh Analytics, which helps Facebook application developers track their user demographics.

The press release is as follows:

Facebook has tweaked the Newsfeed again but this time instead of adding features they have removed them. Gone are the thumbs up/down for each newsfeed item and the Newsfeed preferences is also going away. It looks like the new Newsfeeds also much faster than the previous version with regards to updates.

Facebook has adjusted the Newsfeed several times in the last year but the most significant was the addition of the thumbs up/down controls. It was never clear what impact these controls had, especially when the a Newsfeed item combined a user, application and content types. As a result the impact of these controls seemed to lead to more confusion and slowed down the overall Newsfeed update process.

For most Facebook Marketing campaigns its very important to understand the Newsfeed and how mini-feed items will be presented.  Newsfeed optimization has become a critical component for campaign success.

Facebook has officially launched the French version of the interface. In just over a week Facebook has seen over 140,000 Canadian’s switch over the to French version, according to internal Facebook data.

We’re expecting that the launch of the French version will lead to increased growth in Canada from French-speaking Canadians. Facebook has also launched Spanish and German versions and we expect these to help grow the Facebook platform internationally.

Facebook has updated the the status update system so that links that are included are now click-able. This means that you can include links to as part of your status updates. Status updates have been a great Facebook Marketing tool for marketing to your friend network and by including live links the status update system is now even more powerful. If you’re trying to market something we’d recommend using the status updates, combined with a short URL from tinyurl it can be very effective.

We’ve been working for a past few weeks on a new site design for RefreshPartners.com. While we didn’t hate the old design it was almost 6 months old and wanted to keep our design fresh. We also updated our project portfolio and services pages to me more inline with the areas where we want to focus going forward.

Colin attended PodCamp on Saturday and ran a session on Facebook Marketing for Podcasts. We had lots of questions and a fairly lively discussion around Facebook Marketing opportunities. Surprising there was also a lot of questions about other social networks around the world.

His presentation is available here :

Facebook Marketing for PodCasts

Update:  A video of presentation is available here