Get Real Gifts is a real way to get real free stuff on Facebook. The application, developed for a NY-based agency, uses the very popular concept of completing online offers in exchange for real gifts.
Slang is an important factor in reaching a specific younger demographic group. SlangBook is a Facebook application that allows users to enter in their favourite slang and was developed as part of a strategy for a small marketing-focused organization.
NAMI New York Metro wanted to increase the awareness of its upcoming charity walk on May 10th. Refresh created the concept and executed on an application that allows facebook users to see which friends are attending and which are sponsoring them.
Our client wanted to target 13-18 year olds with an addictive game. Refresh's answer was Boss Baller. Boss Baller is a facebook tournament where users are ranked by their net worth and the net worth of their crew. Show the world you are a real Baller by customizing yourself with the available bling items.
Working with Montreal-based marketing agency, SidLee and web design studio, Hue, Refresh brought the adidas and Diesel campaign to facebook to promote their new line of denim.
Working with Montreal-based marketing agency, Marketel, Refresh extended the Rogers Wireless Québec-only campaign for the Blackberry Curve with the facebook application.
BrainMass.com wanted to enable their members to access their 90,000+ academic solutions through facebook. We brought over a lot of functionality from their web site as well as added social sharing functionality.
The 3rd FacebookCamp event combining Facebook Marketing and development
challenge: create a balanced event with both marketing and technical components
outcome: 420+ attendees, including Dave Morin from the Facebook Platform group. 2 excellent marketing cases studies and 3 technical presentations.
Our client, TippSee, wanted a facebook application to start their new youth-oriented business model. The result was Flip Cup that allows teams of friends to virtually drink a beer and then flip their cup.
Our client, Rogers MySportsNet, wanted to advertise to its target demographic on facebook. Refresh provided destinations that gave them higher than average performace.
Our client wanted to bring their Flash game to Facebook. Refresh delivered a facebook application that utilized their Flash game and embraced social features.
Working with Toronto-based word-of-mouth marketing agency, Matchstick, Refresh extended Dodge's campaign for their 2008 Grand Caravan to facebook. The application allowed key influencer moms to discuss their experiences and allowed their friends to take a virtual test drive.
As part of Facebook Weekend BETA, we developed the Pet Food Testing Facebook Application. The Pet Food Testing application allows friends to contribute money to get their pet's food tested to ensure its safe.
challenge: To bring together a business idea and concept over the span of a weekend with a group of relative strangers
Our client wanted an application to target the older Facebook crowd. Together with the client, we came up with the That Was Me facebook application. What did you look like in High School or University? Load you old photos or search for photos of your friends. The That Was Me Facebook Application lets see what your friends use to look like.
challenge: Provide an easy method for you to tag your photos with a time, location and share the photos with your friends.
The New York City-based client wanted a global tournament of the hottest people on Facebook that provided a mechanism for dating. The Who's Hot Facebook Application allows users to rate one another in one-on-one style games and everyone is assigned a rank at the end of the day. If you see someone you like, you can send them message as well as virtual gifts. Are you hot?
challenge: support the unique algorithm that makes Who's Hot possible inside Facebook and provide a fast mechanism for you to rate your friends.
The 2nd FacebookCamp event focusing on Facebook Marketing
challenge: bring together leaders and innovators in the Facebook and social media space
outcome: 400+ attendees, including senior facebook employees. sponsored by facebook, Seigel Communications and MaRS
The Canadian News Facebook application brings to facebook an aggregate of all Canadian news RSS feeds from the Freshnews.ca web sites.
challenge: bring the Freshnews.ca news filtering functionality into Facebook and provide a consolidated source for Canadian news
The client wanted a fundraising application that extended the functionality of "Causes". The Friends Give application makes it easy for you and your friends to support each other and nonprofit causes of your choice.
challenge: Develop a easy method to support your friends' charities and interface with the Paypal interface. The application provides a completed back-end administration system to track payments and charity activity.
The Boss Button Facebook application lets uses quickly leave Facebook when their boss is approaching.
challenge: Develop awareness for an application entirely driven by Facebook Newsfeed messages, the design of the Boss Button application required it to operate with almost no presence inside Facebook.
A Facebook.com application to display and discuss the 300+ movies for the 2007 Toronto International Film Festival. Sponsored by blogTO.
challenge: bring together the festival schedule and create a Facebook application with a very tight time schedule
challenge: bring the community together to share information on facebook's new appplication development platform
outcome: 450+ attendees, including senior facebook employees. sponsored by facebook and MaRS. recognition by national media.
aggregates, clusters, filters and prioritizes RSS feeds into manageable feeds
challenge: handle the onslaught of RSS feeds that users want to read
blog targeting the latest trends in the classifiedi and directory advertising industry
challenge: follow the global classifieds and directory industry and report on relevant and interesting trends
social networking reviews on books, movies, music, ...
challenge: provide personal suggestions based on friend's likes and dis-likes
canadian news aggregator
challenge: prioritize news items
outcome: cluster and prioritize engines were built to quickly display top news items. SEO techniques increased visits by 50%.
online community for port wine enthusiasts
challenge: create a user-generated-content site that was easy to navigate and contained the largest database of port wine information
outcome: SEO & SEM techniques increased visits by 200% and doubled revenue.