In 2017, organizations adopted various ways of marketing their services and products. This changed the manner they ranked on search engines through search engine optimization. It is estimated that over 12 billion of online searches are done monthly. The good thing about SEO is that you can boost your brand and get quality traffic. The following are tips to apply in 2018:

Social content

Over time, content from social media platforms like Facebook, LinkedIn, and Twitter will be quite important for the SERPs. This is because over 70% of marketers have invested heavily in social media as a way of boosting their SEO. Therefore, it is a good idea to try and rank your tweets or posts higher on the search engines.

Videos

Videos are useful in keeping viewers engaged and entertained. Other than this, videos are helpful in improving the search engine rankings. It is estimated that about half of search engine searches are for videos. It is advisable to incorporate videos as part of your content. In this way, you can improve your ranks by over 60% by just creating and uploading videos. Therefore, it is necessary to upload videos to YouTube.

Mobile optimization

Ensure your website is mobile-optimized. In fact, this is very important if the audience is not located in a particular city. Moreover, people are using various devices such as tablets, laptops, and smartphones. Remember that a lot of users access the web through their mobile phones. Thus, it is necessary to make the website optimized for these devices.

Voice search

A lot of people are using voice search. This is the case when they are on the move. It is quite common for the mobile phone users. The good thing about voice search is that it is convenient for users as they do not need to type keywords to carry out a search query. Nearly every new phone on the market has voice search functionality. Thus, ensure the content you publish supports voice search.

Content aggregation

A lot of search engine searches are for videos, news, images, maps, and social media. This means that a lot of people are looking for sources which offer information about certain subjects and topics. Content aggregation is a great way of displaying, presenting, sharing, collating, and consolidating content.

If you want to improve your SEO in 2018, you should consider utilizing videos and social media in your content. With good rankings, you can create a strong influence that can help you enhance the brand.